SIC Cups have created a brand for people that embody the “Work Hard Play Hard” mentality. Their original 30oz prototype in 2014 was available in five different powder-coated colors (when their competitors only offered stainless steel). That is when the SIC “Seriously Ice Cold” brand was started. Since that day, they have added 10 additional sizes, hundreds of different colors and designs, and saved millions of single-use plastic bottles from polluting our planet. SIC is more than just a cup label, they strive to invoke a lifestyle image that takes you to your happy spot.